From Problem to Purpose

Start with the problem, and build with purpose.

Yesterday, Longleaf Global publicly introduced SERAPH, our patent-pending integrated emergency-response platform.

But SERAPH didn’t begin because I decided Longleaf needed a technology company. It definitely didn’t begin because I, as a solo entrepreneur with a foot in the corporate world, a gym habit, two teenagers, and a micro farm, decided I was bored and in need of something else to do.

It began with a problem.