Busy, Useful, Relevant

A racetrack shouldn’t sit around waiting for race day.

When most people picture a racetrack, they likely picture the big weekends: grandstands full of tens of thousands of people arriving from around the world, garages busy, cars on track, hospitality packed.

Those weekends matter enormously, but in the 2020s and beyond? They aren’t enough.

One of the principles behind CIC from the very beginning has been that a world-class motorsports destination should be useful far beyond its marquee events. That means designing for what happens on an ordinary Tuesday in February just as deliberately as for what happens on Race Day.